Our Vision

A Downtown that is a bee hive of activity, that is filled with unique, quality businesses, and where great, friendly customer service is provided.

 

A downtown that reflects the artistic talent of the community and that has "draws" which attract locals, those related to Sterling College, and tourists (heritage, eco- and agri-).

A pretty, historic small town Downtown that is a community gathering place, where "you can go into old buildings and buy neat things," where you can have a great meal (with a drink), where people live above the shops, and where you can stay in a quaint hotel.

 

Downtown Sterling - The best blend of cosmopolitanism and Normal Rockwell.

 

Board of Directors

 

Sharlyn Thode

President, At-Large #1

Jeff Laudermilk

Vice-President, Financial Institution

Barbara Randolph

Secretary, At-Large #2

Tom Steffen

Treasurer, Sterling Historical Preservation

Tony Smith

Downtown Property Owner

Debby Oller

Chamber of Commerce

Margaret Calderwood

At-Large #3

Elizabeth Madden

Sterling USD 376

Mark Sarver

Entrepreneur

Vera Pearson

Sliver Threads

Andy Prebble

Ex-Officio, City of Sterling

Committees

 

Main Street Sterling takes a four-point approach to preserve the historic commercial district. This four-point approach includes committees working in areas of organization, promotion, design and economic restructuring.

 

Design Committee - Enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging supportive new construction, developing sensitive design management systems, and long-term planning

Promotion Committee - Marketing the traditional commercial district's assets to customers, potential investors, new businesses, local citizens and visitors.

Organization Committee - Building consensus and cooperation among the many groups and individuals who have a role in the revitalization process. 

Economic Restructuring Committee - Strengthening the district's existing economic base while finding ways to expand it to meet new opportunities -- and challenges from outlying development.